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Channel: Guru in a Bottle » Essential Law for Marketers 2nd edition
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Don’t take cookies from strangers!

The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations (2011 Regulations) came into force in the UK last year and the Information Commission Office (ICO) has recently started...

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Use of tweets by brand owners runs the risk of blurring the line between TV...

Channel 4 went a tweet too far in its promotion of Prometheus In April, Channel 4 broadcast a voice over and trailer for Ridley Scott’s new sci-fi adventure Prometheus, encouraging viewers to tweet on...

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Life after Leveson

The findings of the Leveson Inquiry expected at end of Nov 2012 At the end of this month, Lord Justice Leveson will release his long awaited report into the culture, practices and ethics of the British...

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What the large print giveth, the small print taketh away!

"So do we get cash back if we don't win a PR Week Award this year? " The heart of a successful agency relationship is a workable agreement. This holds true irrespective whether it’s for advertising,...

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